Brand awareness + data = results. Then add chaos. What you get is FastMed’s American Summer. FastMed wanted a multi-channel digital campaign to promote their urgent care centers. It needed to feature summer search terms and blog posts seeded with these keywords. Then it needed videos and interactive social posts to engage the target audience: families who know that everything doesn’t always go as planned.
The results? FastMed had one seriously popular American Summer. The campaign generated more than 25,000 views on Facebook and YouTube and more than 800,000 AdWords impressions. The overall engagement with FastMed increased traffic to their website by more than 350%. The disasters we orchestrated for the family in our videos proved invaluable to our client.