That Time We Made Mechanics Drive Taxis

CHAPEL HILL TIRE “IN, OUT AND ON WITH YOUR LIFE”

  • Branding

Chapel Hill Tire hired us to streamline their brand. We jumped at the chance to work with a company with such a unique mix of history (they’ve been around since 1953!) and modern capabilities. We focused on Chapel Hill Tire’s reputation and contemporary services, such as online appointment scheduling and a free shuttle, to build a look and feel and messaging platform.

We designed a logo. Rebuilt their website. And launched a campaign to promote it all. Our “In, Out and On With Your Life” initiative became Chapel Hill Tire’s anthem. We produced educational car care videos, launched keyword-dense landing pages that delivered a 60% click-through rate, and organized outreach to local companies to drive brand awareness—all to position Chapel Hill Tire as an ally in a busy and unpredictable world.

It worked. “In, Out and On With Your Life” is now the motto at Chapel Hill Tire. It is a call to deliver quality service efficiently—a combination customers can count on.

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60%
Click-Through Rate

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