Aftermath is the nation’s top biohazard remediation company. If you’re not sure what biohazard remediation is, that’s probably a good thing. It’s a technical term for the safe cleaning of crime scenes, homicides, suicides, industrial accidents and unattended deaths. We had to get people to think about a brand they hoped they’d never have to call.
The truth is that every person in a crisis asks, “What now?” In the brand video we created, we positioned Aftermath as the answer. Keyword-dense blogs on tough subjects like grief and recovery helped drive traction on social and deliver the video to a larger audience. In the end, our video took a complex, scientific service and gave it a human perspective.