Wine & Design selects CRISP to revolutionize their brand

August 2017

“Paint & Sip” pioneer Wine & Design has selected CRISP for agency-of-record responsibilities. In just six years, Wine & Design has grown from a single location with $250,000 in sales to a franchised business with 74 locations in 14 states. Oh, and did we fail to mention their appearance on, and total domination of, the TV show Shark Tank? Like the relationship with CRISP, Kevin O’Leary knew a great thing when he saw it and couldn’t wait to get started.

What’s next? CRISP and Wine & Design share a common belief that icons are made, not born. In that pursuit, we’ve partnered to overhaul Wine & Design’s brand purpose, digital presence, and promotional strategies to surprise and delight at every turn as well as eliminate any friction points in the buyer journey for both franchisees and customers.

The relationship is effective immediately and will take advantage of the full suite of CRISP services, with a primary focus on branding, creative, experience design, analytics/attribution, and search.